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History of Tom, Mark, Travis (BLINK 182) establishing Atticus Clothing Company, Machbeth, and Famous Stars and Straps


Was busy busy lately with news of the return of the Pop-Punk band who has influenced the BLINK 182, yesterday they had disbanded karan personil'y Tom dispute between ego and ego disputes Mark.Kita forget Tom, Mark, and Travis of hype lately. Of course in this paper I will not discuss Blink 182, Angels and Airwaves, Transplants, or Plus 44. However, let's see how their side-projects outside of music. Here I just want to tell you how they achieved success outside of music components. You could say the hard work of Mark, Tom, and Travis paid off already, and maybe now they can only ongkang-ongkang feet while watching the latest movies than busy writing songs in the studio. Now with a successful clothing company Atticus, Macbeth and Famous Stars and Straps, money is flowing just a matter of time. Especially phenomena hype his Atticus, Macbeth and Famous Stars and Straps among the youth culture today. No doubt the influence of third-world clothing company is struck. And become one of the cool brand for young people today. Particularly true with skate and punk music, etc..
Probably did not expect success if at first this trio is more than just waiting for money from the band's royalties. However, along with the prestige of the growing craze of Blink 182 and their image as one of pop-punk band of the most influential among the youth culture, Tom DeLonge and Mark Hoppus create a brand that is known by the name of Atticus in 2001. In addition to Unicorn and the Alien, Tom and Mark are always drawing their imaginations against any side. This time they simbolkan Atticus clothing company with a dead bird that inspired the novel "To Kill A Mocking Bird" by Harper Lee. Atticus and the name is taken from a character named Atticus Finch is known as one of the heroes of all time by American Film Institute. While Macbeth is famous for its brand shoes such as Elliot, London, etc.. symbols taken from the Griffon or winged lion. It seems that Tom and Mark had never let go of the image of animals / creatures of imagination in everything he does. For information, Tom is obsessed with aliens and Mark is obsessed with horses Unicorn.
Many may think that Atticus is owned by Tom and Mark alone. Though founder of Atticus is comprised of four people, namely Tom, Mark and his two friends, Dylan Carlson and Jon Humphrey. While the founder of Macbeth Clothing Company is Tom and Mark, and one of them from bands like Taking Back Sunday and Alkaline Trio. When Atticus is more specialized in apparel products, while Macbeth is more specialized in shoes. Her inspiration began when Tom was not satisfied with the shoes at that time because less comfortable for the musicians as possible in his time a lot of shoes are more concentrated to the sport / athlete than a musician. With the initial idea of ​​combining the concept of shoes and music, Tom assisted oloh Jon Humphrey, a concert organizer and vice president of products and shoes adio develop this Macbeth.At first Atticus and Macbeth only employs 30 people and most are relatives or close friends. And most are the people who engaged in the field and through musik.Atticus and Macbeth was developed independently. It seems not much different in a way that was developed by some of our local clothing. Independence is their own produces and markets products made by them. At first these were only distributed their products around the beach in San Diego, California, in addition to market by way of net market through loserkids.com website and myspace with the tagline, "Our online store is better than your online store." Moreover, they had pessimistic because they believe that the clothing they can not beat owned Rockawear Jay Z. "If you can draw any comparison, we would be closer to Rockawear, Jay-Z's hip-hop-inspired clothing brand," said Jon Humphrey who also served as CEO of Atticus and Macbeth. In the world of fashion, hip-hop trend has always been considered more cool and luxurious compared to other fashion products. Especially when it's brand clothing such as Volcom, DC Shoes, Converse and the master of young fashion brand was favored. At that time the world competition of young fashion center insane crazy. Without the rule of greatness Blink 182, Atticus and Macbeth was only considered a small clothing company. Jon Humphrey added, "It's a small and independent operation, not a" J.Lo brand, "which is owned by a much bigger company."They realized that the hard work that they need is how to create something creative. In addition to selling these things standardized clothing such as T-shirts, hats, jackets, etc.., Atticus also made a CD compilation of "dragging The Lake" which contains rock bands of today like Blink 182, Alkaline Trio, New Found Glory, Sugarcult , Fall Out Boy etc.. Which by 2006 had released four compilation "dragging The Lake". With the synergy between fashion and music, Atticus and Macbeth reach youth market mengendorse one with contemporary rock bands in the genre of punk / pop punk / emo / hardcore / post-hardcore like Alkaline Trio, Angels and Airwaves, Alexis On Fire, Mae , Bane etc.. Besides mengendorse band, Atticus also seems interested in all things young culture. Brian Ewing, who is a designer and illustrator was diendorse by Atticus.One example of synergy with the music, maybe if you buy Macbeth shoe soles in a layer then there is a lyric taken from the bands that diendorse Macbeth. Besides music, there is also a social mission in the character design shoes. Remember Macbeth Vegan shoes are made of materials 100% animal / animal products. In which Macbeth has a mission to eliminate violence against animals. And materials are imported from the danger of PETA (People For The Ethical Treatment Of Animals), an anti-violence organization in animals.Okey let's move on one of the three power from Blink 182 who held the position of drummer, Travis Barker. You surely remember Travis will be on the letter "F" is always great when worn with both hands beat the drum like Dr. Octopus. Mark "F" of the clothing is symbolic of his own company, Famous Stars and Straps. Standing in 1999 or two years earlier been in the clothing world than Tom and Mark, Famous Stars and Straps (FSAs) are more specialized in the street, skate and punk style. And the most famous of any of the products FSAs are buckles "F" is always used by Travis of course in addition to selling T shirts, jackets, hats, shoes, buckles, bandanas, and skateboard decks. One feature of the character design of FSAs is how to play a catch phrase with the prefix "F" such as Family, Famous, "Fast" or "Fun" (as in, "Life Fast, Die Fun"). In addition to musicians, many athletes who diendorse by FSAs such as BMX riders, MX, FMX, and skaters like Heath Pinter, Shane Bess, Jimmie McGuire, Warren Jamez, Jamal "J-Beats" Kindred, Dave Dillewaard, Andre Ellison, Josh Hanson, and Rick ThorneOne of the factors of success of these three clothing company that is how they work hard in building the image as a clothing company that leads the youth culture and the synergy between music and fashion. "Inspired by music, made by musicians," said Kari DeLonge who was marketing director at Atticus and Macbeth, which is also the younger brother of Tom DeLonge. Remember, Atticus and Macbeth begins to market the product via the Internet only. They do not have a place to distribute their products with only starts circulating in around the beach in San Diego, California. But now Atticus, Macbeth, and FSAs has achieved a market share of young people so much. Even so ever there was a successful businessman who wants to buy the rights from Atticus and Macbeth. "I get calls all the time from big huge massive WHO companies say, 'I want to buy into this industry.' But you can not just buy into this, "said Humphrey.Their hard work has paid off and three clothing company that has become a "hero" in the world of youth fashion. With the famous fashion brand Atticus, Macbeth, and FSAs also spread its wings to some of the country and one of Indonesia, except FSAs are not signed in Indonesia. I will not write down how their earnings dollar for sure, it's just that with the success that was built from a small clothing company until later expanded to several countries to make Tom, Mark, and Travis can be reached for purse money while they sleep in their homes peacefully without the need confused what to eat tomorrow.







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